Background

As a design and operations specialist, I have partnered with globally recognised brands, agencies, and start-ups to lead a wide range of high-impact projects. My expertise lies in strategic brand management and creative operations.

Throughout my career, I have led multidisciplinary teams on diverse initiatives spanning design, campaigns, augmented reality, production, and events. With a strong global network of top-tier talent and agencies, I ensure seamless collaboration and deliver exceptional results.

I am an organised and strategic thinker who thrives on ensuring project success, advancing business objectives, and optimising productivity through innovative solutions.

Beyond my professional pursuits, I am an artist at heart, often exhibiting my work in museums and public spaces. In my free time, I enjoy reading, photography, and travelling.

Education
Bachelor in Design — University of the Arts Utrecht, NL
Program in Film Production — University of Southern California, US
Program in Architecture — Architectural Association, UK

Languages
English, Spanish, Dutch & Papiamento (Portuguese Dialect)

Program Fluency
Asana, Figma, Notion, Adobe Creative Suite, Confluence, Google GSuite, Excel, Zapier, Make, Miro, Resolve and most Sales CRM and Project Management Tools.

Request Resume

Experience

Google — Creative Director
I took the role of creative director (design and strategy) for Google AI™ activations across the EU market, including but not limited to conferences such as TNW (The Next Web) as part of OVAL/agency.
The activation included creative and strategic direction for:

  • Strategy & Positioning for KOF's across EU including legislators, governmental institutions and businesses.
  • Key Visuals & Communication Plan
  • Design System, Motion Guidelines & Rulings
  • 360 Campaign (OOH & Digital)
  • Sustainable and Modular Installation
  • Interactive and Engaging Stage Components
  • The project was won and unlocked commercial funding for activations across the EU.
Recent™ — Lead Creative Operations
  • Setting up automated creative solutions from sales to production
  • Overseeing a variety of commercial projects, regional and international
  • Setting up brief analysis with clients for high impact results
  • Managing budgets, timelines and teams
  • Arranging global production needs and vendor relations
  • Overseeing growth strategy and roadmap
  • Managing team of direct reports
  • Since Early 2023: Shareholder + Advising Partner
Miro — Integrated Project Manager
  • Owning growth and brand cross department initiatives
  • Achieving benchmark results on global product video launch
  • Launching global social campaigns on YouTube and Meta platforms
  • Driving down CPCU through modular growth hacking content techniques
  • Producing start-ups and scale-ups targetted campaigns
  • Setting up agency and regional vendor partnerships
  • Producing and overseeing content for Employer Value Proposition LP
  • Assisting in the overal brand studio initiatives
Playstation — Live Event Floor Producer
  • Live Event Oversight of Grand Turismo World Series Finals in Salzburg, Austria
  • Overseeing show-rundown positioning & assisting show director.
  • Alignment of camera crew throughout rehearsal and live event.
  • Assisting production on pre-recorded recaps and interview content.
kevin. — Brand Design Manager
• Launched the kevin.'s rebranding to world from Vilnius, Lithuania.
• Overseeing the day to day operations of the kevin. internal brand studio.
• Managing brief succession from the wider business (growth, sales, people, C-level and Product).
• Establish way of working amongst brand department and wider business.
• Managing creative team of direct reports.
• Managing product UI/UX development in accordance to our visual identity.
• Executing & Reporting to C-Level.
Rijksmuseum — Creative Director
  • Organising a live event with over 800 attendees
  • Overseeing key-visual development for Rijkmuseum first-ever live event
  • Leading multiple head of teams and stakeholder towards organised results
  • Setting up cross-department comms for deliverables handover
  • Developing over 2 hours of show rundown planning
  • Arranging team logistics and safety in the prestigous Eregalerij
  • Managing team of direct reports
  • Overseeing vendor relations
Trivago — Creative Producer
  • Developing Global Content for 5-star resorts to be included in Trivago's asset database
  • Setting up stakeholder request and brief alignment
  • Obtaining property permits and licensing agreements
  • Setting up production timeline, crew-hire and budget breakdown
  • Overseeing post production and delivery handover to database teams
Unilever — Creative Director
  • Directing a regional campaign for Unilever's "Close-Up" brand
  • Launched in 5 key countries in the African continent
  • Managing stakeholder relations across Asia, Europe and African hubs
  • Leading a full production team from pre-, to post production.
Vogue — Exec. Producer / Recent™
  • In service of Recent™ for Vogue x Kevin Osepa
  • Overseeing production necessities for analogue shooting
  • Hiring crew of production & lighting assistants
  • Overseeing vendor relations
  • Supporting line-producer with production requirements
Boomerang/Publicis — Director of Photography
  • Directing photography for Samsung Watch regional EU campaigns
  • Directing photography for ING Social Media Campaigns
  • Directing photography for Albert Heijn Social Media and TVC Campaigns
  • Overseeing "Encore" event partnership coverage with Desperados/Heineken
Somesuch — Production Assistant
  • Assisting with creative resourcing during concept development phases
  • Daily head office support in London, UK
  • On-set assistant for global campaign for Amnesty
  • On set Analogue Playback Op. for A$AP Rocky and Skepta "Praise The Lord" Music Video