Locals

Client

Locals is a coffee and brunch franchise that has gained a loyal following and is known for their specialty coffee, pristine service and well curated spaces.

Challenge

To position the brand amongst market competitors, develop its brand identity and launch it in the regional market through digital campaigns and SEO targeting. The outcome was a full brand-book with comms strategy, design system & positioning.

Role

Head of Creative — I was in charge of managing the account as well as studio resourcing and operations. I contributed in the brand positioning, direction and digital campaign launch. Leading copy, design and production teams from pre- to delivery.