Aruba Tourism

Client

The Aruba Tourism Authority is tasked with promoting and enhancing Aruba as a world-class tourist destination. They are one of the leading organisations in the Caribbean hosting campaigns in prime US and UK markets such as New York and London.

Challenge

We were tasked to produce a campaign that shows the distinctive beauty and culture the island has to offer. As a luxury destination this campaign was aimed to bridge the cap between visitors and native islanders and establish further recurring visitators growth. The campaign was showcased and localised for the South American, Swedish, US and EU markets.

Role

Creative Lead — Overseeing local and international crew to develop an impactful campaign from visuals, design to in-person activation. Managing client relations, timelines, budget, vendor services and localisation requests.

Brand & Activation Assets